Overview
Zhiyuan Enterprise Group Inc., operating three TikTok Shops in the Philippines, faced growing complexity in managing multi-channel eCommerce operations. With increasing order volumes and platform-specific financial structures, their manual processes led to inefficiencies in order handling, inventory control and financial reconciliation.
To address these challenges, we implemented a custom TikTok Shop Connector with Odoo, unifying all three shops into a centralized system and enabling seamless automation across operations.
Challenges
Managing three TikTok shops without a unified system led to scattered operations. Orders were manually tracked, causing delays in processing and higher chances of missing or duplicate entries. Inventory was not synced in real time, resulting in frequent overselling and last-minute cancellations.
Finance teams struggled to reconcile TikTok payouts due to commissions, discounts and refunds, leading to manual effort and inaccuracies. During high-volume campaigns, order handling became chaotic, increasing the risk of delayed shipments and SLA issues.
Lack of centralized reporting across all shops also limited visibility into overall sales performance and decision-making.
Solution
We implemented a custom TikTok Shop Connector with Odoo, integrating all three shops into a single system.
Orders are now automatically synced into Odoo, enabling faster and error-free processing. Real-time inventory synchronization eliminated overselling and ensured accurate stock levels across all shops.
We automated financial tracking by capturing commissions, fees and payouts directly in Odoo, simplifying reconciliation. Bulk order processing and workflow automation improved fulfillment speed during peak sales.
Consolidated dashboards provided complete visibility into sales and performance, enabling better operational control and data-driven decisions.
Key Outcomes
Centralized management of all three TikTok Shops within Odoo
Automated order synchronization, eliminating manual entry errors
Real-time inventory updates to prevent overselling and cancellations
Streamlined financial reconciliation with automated tracking of commissions, fees and payouts
Faster order processing through bulk operations and workflow automation
Unified dashboards for complete visibility into sales and performance
Business Impact
With the new system in place, Zhiyuan Enterprise Group achieved a significant transformation in their eCommerce operations.
Operational efficiency improved as manual tasks were eliminated, allowing teams to focus on growth rather than routine processing. Order accuracy increased, reducing customer complaints and cancellations caused by stock mismatches.
Finance teams gained better control and transparency over TikTok payouts, drastically reducing reconciliation time and errors. During high-volume campaigns, the business was able to scale smoothly without operational bottlenecks or SLA risks.
Most importantly, leadership now has real-time insights across all three shops, enabling faster and more informed decision-making to drive revenue growth.
Looking to Streamline Your eCommerce Operations?
Managing multiple online stores doesn’t have to be chaotic. If you're struggling with disconnected systems, manual order processing or inventory mismatches, the right ERP integration can transform your operations.