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What is the primary function of a Call To Action (CTA) button on a website?

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Kowsalya

What is the primary function of a Call To Action (CTA) button on a website?

 A. Enhance website aesthetics
B. Increase website loading speed
C. Direct users to take a specific action
D. Provide contact information


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pavithra
Best Answer

Answer:  C. Direct users to take a specific action

 Explanation :
A Call To Action (CTA) button is designed to guide users toward a specific goal on a website.

  Its main purpose is to tell users what to do next, such as:

  • “Buy Now”

  • “Sign Up”

  • “Download”

  • “Contact Us”

When users click a CTA button, they are taken to the next step in the process, like making a purchase or filling out a form.


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